July 25, 2008


Mistakes nonprofits can’t afford to make

Stacy Jones Nonprofits are notorious for making some common marketing missteps that can cost them in the long run.

General Marketing Tips

Great interviews mean great newsletters

The best stories for newsletter articles or news releases come from an organization’s staff, volunteers or clients. Here’s how to interview people like the pros.

Media Relations

Pitch your stories by phone

To get a story in the media, you can’t rely solely on the written word, so don’t merely send a fax or a press release. You also must “pitch” your stories through phone calls.


Online/Email Marketing

Website basics for nonprofits

Websites and other online marketing tools continue to be the most cost-effective way to get out your message and increase the credibility of your organization.

Messaging/Branding

Tweaking brands mid-stream

Changing brands mid-stream could set your organization back for years, but expanding your mission can work if you find room for both old and new supporters in the process, says marketing expert Drew Neisser. Second in a two-part series.


Popular Content


Nonprofit Jobs

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Resource Directory

  • Click and Pledge
    Trio is a live, on-demand suite of fundraising management tools for any type or any size organization
  • InterceptEFT
    InterceptEFT, an electronic transactions processor.

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