October 12, 2008


Nonprofit Fundraising 2008

Nonprofit Fundraising PJ takes a look at successful fundraising techniques, including annual, campaign, major and planned giving.

Fundraising strategies

Case critical in annual giving
At the YMCA of the Triangle Area in Raleigh, N.C., step one in an effective annual giving campaign is “having a case for giving that is relevant, urgent, and meets a critical need in the community.”

Listening to donors central to planned giving
At the Minneapolis Foundation, the role of the gift planning officer is to make potential donors aware of all the options for planned giving, and align those options with their needs and desires.

Planning essential for campaign giving
At Davidson College, successful fundraising campaigns flow from strategic assessments and quiet cultivation of prospective donors.

Positioning key for major-gift fundraising
The key to a successful major-gifts campaign is to make sure your organization is positioned and poised, and have the right foundation in place before you launch, says Amy Franze of the Juvenile Diabetes Research Foundation International.

Expert advice

Creating an integrated development plan
Working as a team to advance or engage the donor in the most appropriate way – regardless of where the gift ends up in the organization – not only gives joy to the donor, but increases the capacity of the organization to have an impact.

Fundraising requires internal planning, cooperation
Timothy Burcham, chair of the Association of Fundraising Professionals, talks about how to synchronize diverse giving programs by putting the donor at the center of your fundraising efforts.

Sponsored content

Best practices for maintaining fundraising data
Easy and effective basic processes to keep your fundraising data performing optimally.

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