Philanthropy Journal - Resources Articles

Great interviews mean great newsletters

Thu, 24 Jul 2008 15:35:23 -0400

The best stories for newsletter articles or news releases come from an organization’s staff, volunteers or clients. Here’s how to interview people like the pros.

Fundraising leadership in troubling times

Fri, 18 Jul 2008 15:28:06 -0400

In tough economic times, it’s up to fundraising professionals to inspire triumphs from a nonprofit’s staff and volunteers, says leadership coach James Boyle.

Mistakes nonprofits can’t afford to make

Mon, 14 Jul 2008 15:02:29 -0400

Nonprofits are notorious for making some common marketing missteps that can cost them in the long run.

Talent in philanthropy: Hiring good talent scouts

Fri, 11 Jul 2008 11:37:20 -0400

Gara LaMarche, president and CEO of Atlantic Philanthropies, says funding the most effective programs is about finding them – by hiring ‘talent scouts.’

Ups and downs of insurance gifts

Mon, 07 Jul 2008 08:46:24 -0400

John Keith, assistant vice president of gift planning at the Indiana University Foundation, highlights the pros and cons of using life insurance as a planned-giving tool.

Targeting gifts through a family foundation

Tue, 01 Jul 2008 10:22:09 -0400

Before you embark on the journey to create a family foundation, you have to decide exactly what you want your foundation to achieve.

Pitch your stories by phone

Fri, 27 Jun 2008 13:35:14 -0400

To get a story in the media, you can’t rely solely on the written word, so don’t merely send a fax or a press release. You also must “pitch” your stories through phone calls.

Talent in philanthropy: Generalist or specialist?

Fri, 20 Jun 2008 14:53:25 -0400

Gara LaMarche, president and CEO of Atlantic Philanthropies, examines the benefits and detriments of foundations’ preference for program officers with narrow expertise.

Exploring the benefits of planned gifts

Tue, 17 Jun 2008 16:02:52 -0400

Charitable giving is not just about outright gifts. Planned giving can allow you to assist your favorite charity without compromising your financial security.

Special events done right

Fri, 13 Jun 2008 12:22:56 -0400

Special events, also known as cultivation events, can be simple, fun and affordable experiential marketing.